Why Pricing is Important:

A company has annual sales of 100,000 units for one of its products. The selling price for this product is $100, variable cost is $60, and the allocation of fixed overhead is $3 million. Market analysis suggests that demand is growing over time. Of the following two options for next year, which is more profitable?

Keep price the same as it was this year, and allow sales to increase by 1%.

Increase price by 1% next year and have the same sales as you did this year.

Do the math!

Current Officers:

President: Sergey Zinger
VP Finance: Vikram Bagri
VP Public Relations: Daniel Ruby
VP Special Events: Isha Sinwer
VP Special Events: Nidhi Swarup
VP Membership and General Secretary: Patrick Emmerling, Ph.D.

There are also three advisors for the club.

Professor Gabrielle Bedewi, Ph.D., MBA
Mengzhu Wang
Lillian Testa

Fall 2008 Events:

During the Fall quarter of 2008, the Simon Pricing club hosted several events including:

• Three Lunch & Learn sessions including one by Microsoft Advertising
• Compilement of a Simon Pricing interest resume book
• Pricing panel with six pricing professionals from five different companies

Upcoming Events:

• Club information meeting
• Lunch and learn sessions
• Tentative trip to Washington DC area

Thank you for your interest in the Simon Pricing Club.  We hope to see you at an upcoming event.